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The Bondi Alchemist Blog

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Interview with Janine Reith

Interview with Janine Reith

July 04, 2018 3 min read

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Jarra Campbell & The Bondi Alchemist

Jarra Campbell & The Bondi Alchemist

May 17, 2018 3 min read

How did you choose the name? I was initially inspired by the journey of the main character in the book The Alchemist, by Paulo Coelho. The word Alchemy is the conversion of base metals into gold however in the Bondi Alchemist's case it means fishing nets into swimwear/something basic into something beautiful! Most of my adult life has been spent in iconic Bondi Beach, globally known for its beauty so I also wanted to include the connection of the brands roots in the name and ensure it was recognisable to those beach lovers around the world.

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